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Top 18 REI Interview Questions and Answers

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As one of the top outdoor recreation companies in the USA, REI (Recreational Equipment, Inc.) is a name that any job seeker should be familiar with. As an employee of REI, you’ll have the opportunity to work in an exciting, ever-evolving and fast-paced environment, while helping the company to further its mission of providing the best in outdoor recreation products and experiences. In order to land that coveted position, though, you’ll need to know how to prepare for an REI job interview.

Researching the company and being familiar with its mission and values is essential, as this will be a common topic of conversation during the interview. Prepare to demonstrate your knowledge of the company and be sure to come with questions that demonstrate your level of interest and dedication.

job interview

In addition to researching the company, it’s important to brush up on the types of questions that you may be asked during an REI job interview. Common questions include: What experience do you have working in the outdoor recreation industry? How did you handle a difficult customer? What do you think sets REI apart from other outdoor recreation companies?

By being prepared and having answers to these questions and more, you’ll increase your chances of success in an REI job interview. Doing your due diligence and researching the company, its mission and values, and preparing yourself for the types of questions you may be asked, can help you to make a great impression and ultimately land the job.

Overview of REI Interview Process

The REI interview process typically begins with an initial phone interview, during which the applicant is asked basic questions about their qualifications, experience, and why they think they would be a good fit for the position. This is usually followed by an in- person interview, during which the applicant is asked additional questions related to their qualifications and experiences. At this stage, the interviewer may also ask situational questions to gauge how the applicant would respond to certain situations in the workplace.

The REI interview process often includes a series of interviews with various people from the organization. Candidates may be interviewed by their potential supervisor, a panel of employees from the department they’re applying to, HR, or other executives. Depending on the level and type of job, the interview process may include a skills test and/or case study.

REI typically ends the interview process with an offer to the successful candidate. At this stage, the job offer includes the salary and benefits package. Once the candidate has accepted the offer, they will be provided with paperwork to complete and return to the company to finalize their employment.

Overall, the REI interview process is comprehensive and thorough, designed to assess a candidate’s qualifications and skills to ensure they are the right fit for the job. The process is also designed to assess how well the candidate would fit into the culture and values of REI.


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Top 18 REI Interview Questions and Answers

1. What qualities do you have that make you successful in retail?

My success in retail comes from my positive attitude, ability to work well with others, my ability to think on my feet and my ability to remain organized and motivated. I am able to use my excellent interpersonal skills to quickly build relationships with customers and build trust in my abilities. I am also able to work quickly and efficiently to complete tasks with accuracy, while also maintaining a strong focus on customer service. My attention to detail and commitment to helping customers find the right product for their needs is how I am able to stand out and be successful in the retail environment.

2. What experience do you have in customer service?

I have four years of experience working in customer service, primarily in the retail industry. My duties have included helping customers find the right product, providing excellent customer service and problem-solving any issues that arise. I am highly skilled at managing customer inquiries and concerns in a prompt and professional manner. Additionally, I have experience in sales and have a strong understanding of how to increase customer satisfaction and grow sales.

3. How do you handle challenging customer interactions?

When I am faced with challenging customer interactions, my first step is always to remain calm and polite. I listen carefully to the customer to try and understand their needs, and then strive to provide a solution that meets those needs. I focus on the customer’s experience and always look for ways to turn a potentially negative situation into a positive one. I have found that by focusing on providing the customer with a positive outcome, I am able to resolve the situation quickly and efficiently.

4. Describe how you stay organized while working in a fast-paced environment?

When I am working in a fast-paced environment, I make sure to maintain a high level of organization. I prioritize tasks and make lists that help me stay on track to ensure I am completing everything in a timely manner. I also use systems and processes that help me remain organized and efficient. I also use software tools, such as customer relationship management systems, to help me stay organized and to ensure I’m providing the best customer service possible.

5. What would you do if a customer was dissatisfied with their purchase?

If a customer was dissatisfied with their purchase, my first step would be to listen to the customer to understand the issue they are having. I would then try to identify the best solution to ensure the customer leaves with a satisfactory resolution. Depending on the situation, this could include providing a full or partial refund, offering an exchange, or finding them a different product. I would also make sure to apologize for the inconvenience and thank the customer for bringing the issue to my attention.

6. Describe how you would provide excellent customer service to a customer?

Providing excellent customer service to a customer begins with being friendly and engaging. I would greet the customer and ask how I can help them. I would then listen to the customer’s needs and answer any questions they have in detail. I would also suggest additional products based on their needs, and provide them with information about any promotions or deals that may be available. Finally, I would thank the customer for their business and be sure to follow up with them in any way I can.

7. How do you handle multiple customer requests at once?

When I am presented with multiple customer requests at once, I prioritize each of them based on urgency and importance. I then work to address each request in an efficient and effective manner. I ensure that I stay focused in order to complete all requests in a timely fashion. Additionally, I communicate with customers throughout the process to ensure they are kept informed of the progress.

8. What strategies do you use to stay motivated while working in retail?

I stay motivated while working in retail by always setting goals and objectives for myself. I focus on the end result and strive to exceed my goals. Additionally, I keep a positive attitude and focus on providing excellent customer service. I also reward myself with small breaks during the day to ensure I remain motivated. Finally, I seek feedback from my colleagues and customers to ensure I am on the right track.

9. How would you handle a customer complaint?

When a customer complaint arises, I always strive to be understanding and provide a solution in a timely manner. I start by listening to the customer and understanding the issue. I then take the time to try and find the best solution to resolve the issue. Depending on the situation, this could include offering a refund or exchange, providing additional support, or finding an alternative product. I also thank the customer for bringing the issue to my attention, and ensure the customer leaves with a satisfactory resolution.

10. Describe your experience with cash handling?

I have three years of experience with cash handling in both retail and restaurant settings. I am well-versed in accurately counting and reconciling cash as well as processing payments. I also have experience with credit card processing and reconciling cash, checks and credit card transactions. Additionally, I am familiar with the necessary documentation and procedures associated with cash handling and have a strong understanding of the importance of balanced funds and accurate records.

11. What experience do you have in the outdoors?

I have been an avid outdoorsman since I was a child. Growing up, I spent my free time camping, hiking, and fishing. This interest has led me to pursue higher education in the outdoors. I received my Bachelor’s Degree in Outdoor Recreation and Education, and I am currently in the process of completing my Master’s Degree in Adventure Education. My years of experience have taught me the importance of safety and preparedness when spending time outdoors. I have also gained a wealth of knowledge about proper camping gear and techniques, as well as knowledge about various plants, animals, and natural hazards.

12. What motivates you in your work?

I am motivated by the possibility of helping others explore and experience the outdoors. I believe that there is a special healing and connection that is cultivated when people take the time to get outside and really explore their environment. I am motivated by REI’s mission to promote environmental stewardship and to inspire and equip people to enjoy the outdoors. I am also motivated by the potential to learn something new and to share my knowledge and experiences with others.

13. How would you handle a difficult customer?

Dealing with difficult customers can be a challenge, but I believe it is important to remain professional and empathetic throughout the interaction. First and foremost, I would focus on actively listening to the customer and their concerns in order to fully understand their issue. I would then use my knowledge to provide a solution that is tailored to the customer’s needs while maintaining the integrity of the company’s policies. If the customer is still unsatisfied, I would take the opportunity to try and find out why in order to further improve our customer service.

14. How do you prioritize tasks?

When prioritizing tasks, I like to create a list and organize it by deadlines. I find that breaking down tasks into smaller, achievable goals helps to make a daunting task more manageable. I also try to take regular breaks to recharge and refocus on the task at hand. Additionally, I like to consult with others to get a second opinion and to stay accountable for the work I am doing.

15. What do you know about the REI brand?

REI is an outdoor recreation company that was founded in 1938. They are committed to promoting environmental stewardship and to inspiring and equipping people to enjoy the outdoors. As a co-op, they strive to be more than just a retailer, but also an educator and community leader. REI operates retail locations throughout the United States and offers an expansive selection of outdoor gear, apparel, and footwear. The company also supports conservation and outdoor recreation programs and initiatives through their charitable giving program.

16. How do you ensure customer satisfaction?

Ensuring customer satisfaction is a top priority for me. I believe that it is important to provide customers with the best possible experience in order to ensure their satisfaction. To do this, I strive to be knowledgeable about the products and services that REI offers in order to provide customers with accurate information. I also take the time to ask questions and listen to customers in order to fully understand their needs. Additionally, I stay up to date on customer feedback in order to continually improve the customer experience.

17. What would you do to increase sales?

Increasing sales is an important part of the job, and I have several strategies that I use to do so. The first is to build relationships with customers by providing helpful advice and being knowledgeable about the products and services that REI offers. I also use social media to create and promote content that is relevant to the company’s mission and that encourages customers to explore and purchase products. Additionally, I use data to identify trends and target customers with special offers.

18. How would you handle a challenging situation?

When faced with a challenging situation, I believe it is important to take a step back and evaluate the situation objectively. I would assess the situation and determine the best course of action. I would also consider how my actions could affect the results of the situation and the overall customer experience. Additionally, I would consult with a manager or other experienced colleagues to get their input and advice. Finally, I would take responsibility for my actions and be proactive in seeking solutions and providing feedback.

Tips on Preparing for a REI Interview

  1. Research the company: Take the time to research the company, its mission, its history, and its products or services. This knowledge will demonstrate to the interviewer that you have a genuine interest in being a part of the company.
  2. Practice: Before the interview, practice answering commonly asked questions. This will help you feel more prepared and confident during the interview.
  3. Prepare questions: Prepare questions to ask during the interview. This will show the interviewer that you are engaged and interested in the position.
  4. Dress appropriately: Wear professional clothing that is appropriate for the interview.
  5. Be punctual: Arrive for the interview on time, a few minutes early is even better.
  6. Remain composed: During the interview, remain calm, composed and focused.
  7. Be honest: Answer questions honestly and to the best of your ability.
  8. Show enthusiasm: Show your enthusiasm for the job and the company.
  9. Make an impression: Make a strong positive impression on the interviewer.
  10. Be confident: Have confidence in your skills and abilities.
  11. Follow up: After the interview, be sure to follow up with a thank you note.


Overall, the REI interview process can be a daunting task and requires a great deal of preparation. Knowing what types of questions to expect and having great answers prepared will help you succeed in your interview. Being well- prepared, engaging in the process, and understanding what REI is looking for in a candidate are key components to getting the job. With the right preparation and attitude, you can make a great impression in your REI interview and be sure to get the job. Good luck!